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My Story

Marketing professor at Saint Paul Business School. In 2014 I was a visiting researcher at John Molson School of Business - Concordia University, under Dr. Gad Saad´s supervision, researching Consumer Behavior and Evolutionary Psychology.

 

PhD in Marketing from Fundação Getúlio Vargas (FGV-EAESP), the top business school in Brazil and AACSB accredited. Marketing Researcher at the Brazilian Smal Business Bureau. 

 

I also have manager experience having coordinated trade courses at Senac São Paulo, managing 50+ teachers and 150+ students per academic semester.

 

I´m the co-author of a brazilian textbook called Basic in Business, having sold more than 80.000 copies.

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